Market intelligence

Wix App Market Analytics

Understand the Wix App Market through tracked Apps, Developers, Reviews, categories, marketplace signals, and App Market Index analysis.

Current market snapshot

Overview

Canonical marketplace entities and the preserved App Market Index Review archive.

Analytics generated Nov 7, 2026, 6:09 PM UTC

Tracked Apps

3,642

Apps tracked by App Market Index

Wix marketplace data

Published

3,515

Current lifecycle state

Wix marketplace data

Delisted

127

Current lifecycle state

Wix marketplace data

Developers

1,330

Developers tracked by App Market Index

Wix-derived identities

Stored Reviews

Unavailable

Preserved Review archive

AMI preserved Reviews

Average stored rating

Unavailable

Valid integer ratings from 1–5

AMI preserved Reviews

App lifecycle

Current lifecycle composition of tracked Apps.

Wix marketplace data
App lifecycle

App lifecycle: Published 3,515, Delisted 127.

Stored Review state

Current publication composition of preserved Reviews.

AMI preserved Reviews
Review analytics unavailable

Coverage

Transparency for chronology and stored-rating completeness.

Listing chronology 3,642 / 3,642 Apps

100% covered · 0 without accepted data

Developer observation 1,326 / 1,330 Developers

99.7% covered · 4 without accepted data

Review coverage unavailable

Listing chronology

Apps & marketplace growth

Track when Apps were listed and when Developers first became observable in the current App Market Index dataset.

App chronology
3,642 / 3,642
Developer chronology
1,326 / 1,330
Apps this interval
245 to date
Developers this interval
62 to date

Marketplace activity

Canonical App listing events and the first observed listing date for each canonical Developer.

Monthly intervals
Marketplace activity over the selected period.

2,137 Apps listed and 751 Developers first observed in the selected period.

View exact chart data
PeriodApps listedDevelopers first observed
Dec 2025 33 11
Jan 2026 54 9
Feb 2026 46 18
Mar 2026 65 22
Apr 2026 49 7
May 2026 93 21
Jun 2026 91 23
Jul 2026 133 44
Aug 2026 358 156
Sep 2026 408 166
Oct 2026 562 212
Nov 2026 · to date 245 62

“Developers first observed” is the earliest accepted App listing date linked to each canonical Developer. Current intervals are marked “to date.”

Apps listed

Tracked App listing events in each selected UTC interval.

Monthly intervals
Apps listed over the selected period.

2,137 Apps were listed in the selected period.

View exact chart data
PeriodApps listed
Dec 2025 33
Jan 2026 54
Feb 2026 46
Mar 2026 65
Apr 2026 49
May 2026 93
Jun 2026 91
Jul 2026 133
Aug 2026 358
Sep 2026 408
Oct 2026 562
Nov 2026 · to date 245

Developers first observed

Earliest observable App listing for each currently tracked canonical Developer.

Monthly intervals
Developers first observed over the selected period.

751 Developers were first observed in the selected period.

View exact chart data
PeriodDevelopers first observed
Dec 2025 11
Jan 2026 9
Feb 2026 18
Mar 2026 22
Apr 2026 7
May 2026 21
Jun 2026 23
Jul 2026 44
Aug 2026 156
Sep 2026 166
Oct 2026 212
Nov 2026 · to date 62

Cumulative listed Apps

Absolute number of tracked Apps with known listing chronology by each interval.

Monthly intervals
Cumulative listed Apps over the selected period.

3,642 Apps have observed listing chronology through the selected range.

View exact chart data
PeriodApps with observed listing chronology
Jul 2022 329
Aug 2022 339
Sep 2022 354
Oct 2022 367
Nov 2022 375
Dec 2022 383
Jan 2023 402
Feb 2023 420
Mar 2023 426
Apr 2023 436
May 2023 450
Jun 2023 482
Jul 2023 522
Aug 2023 552
Sep 2023 567
Oct 2023 591
Nov 2023 612
Dec 2023 643
Jan 2024 686
Feb 2024 713
Mar 2024 745
Apr 2024 770
May 2024 804
Jun 2024 843
Jul 2024 876
Aug 2024 910
Sep 2024 957
Oct 2024 999
Nov 2024 1,059
Dec 2024 1,093
Jan 2025 1,124
Feb 2025 1,164
Mar 2025 1,200
Apr 2025 1,239
May 2025 1,291
Jun 2025 1,349
Jul 2025 1,380
Aug 2025 1,415
Sep 2025 1,436
Oct 2025 1,464
Nov 2025 1,505
Dec 2025 1,538
Jan 2026 1,592
Feb 2026 1,638
Mar 2026 1,703
Apr 2026 1,752
May 2026 1,845
Jun 2026 1,936
Jul 2026 2,069
Aug 2026 2,427
Sep 2026 2,835
Oct 2026 3,397
Nov 2026 · to date 3,642

3,642 of 3,642 tracked Apps have a usable listing date.

Cumulative observed Developers

Absolute number of canonical Developers observable through App listing chronology.

Monthly intervals
Cumulative observed Developers over the selected period.

1,326 Developers have observed chronology through the selected range.

View exact chart data
PeriodDevelopers with observed chronology
Jul 2022 200
Aug 2022 203
Sep 2022 211
Oct 2022 217
Nov 2022 221
Dec 2022 225
Jan 2023 237
Feb 2023 245
Mar 2023 245
Apr 2023 249
May 2023 257
Jun 2023 267
Jul 2023 278
Aug 2023 294
Sep 2023 300
Oct 2023 306
Nov 2023 314
Dec 2023 321
Jan 2024 334
Feb 2024 343
Mar 2024 355
Apr 2024 366
May 2024 375
Jun 2024 391
Jul 2024 401
Aug 2024 419
Sep 2024 428
Oct 2024 447
Nov 2024 461
Dec 2024 475
Jan 2025 482
Feb 2025 497
Mar 2025 505
Apr 2025 511
May 2025 519
Jun 2025 528
Jul 2025 540
Aug 2025 551
Sep 2025 558
Oct 2025 563
Nov 2025 575
Dec 2025 586
Jan 2026 595
Feb 2026 613
Mar 2026 635
Apr 2026 642
May 2026 663
Jun 2026 686
Jul 2026 730
Aug 2026 886
Sep 2026 1,052
Oct 2026 1,264
Nov 2026 · to date 1,326

1,326 of 1,330 Developers have an observable date.

Historical series reflect listing chronology available in the current tracked dataset. Current lifecycle state cannot reconstruct historical delisting events.

Current category membership

Categories

Compare current marketplace categories across tracked Apps, represented Developers, preserved Reviews, ratings, and listing chronology.

Main categories / Subcategories
6 / 56
Apps with / without Subcategories
3,365 / 277
Apps with Main categories
3,365
Main / Subcategory memberships
3,468 / 3,537

Apps may appear in more than one category, so category totals can exceed the overall tracked App count.

Apps by category

Distinct tracked Apps currently assigned to each category.

Apps by category ranking.

15 categories shown for tracked apps.

View exact chart data
CategoryTracked Apps
Stores545
Chat189
Shipping & Delivery160
SEO158
Reviews & Testimonials156
Bookings140
Conversion120
Privacy & Security120
Social114
Buttons & Menus113
Image Effects100
Banners & Badges91
Content Services90
Analytics76
Accounting71

Source: Wix-derived canonical tracked data.

Developers by category

Distinct canonical Developers represented by current category members.

Developers by category ranking.

15 categories shown for developers represented.

View exact chart data
CategoryDevelopers represented
Stores303
Shipping & Delivery135
Chat131
Bookings90
Privacy & Security84
SEO81
Conversion79
Reviews & Testimonials79
Buttons & Menus71
Content Services67
Image Effects60
Analytics56
Banners & Badges53
Social53
Accounting50

Source: Wix-derived canonical tracked data.

Stored Reviews by category

Preserved Review archives associated with current category memberships.

AMI preserved Review analytics are temporarily unavailable.

AMI preserved Review analytics are temporarily unavailable.

Source: AMI preserved Review archive.

Average stored rating by category

Weighted rating across valid preserved Reviews, with a minimum sample filter.

AMI preserved Review analytics are temporarily unavailable.

AMI preserved Review analytics are temporarily unavailable.

Source: AMI preserved Review archive.

Recent App listings by category

Listing events for Apps currently assigned to each category.

Recent App listings by category ranking.

15 categories shown for apps listed · last 12 complete months.

View exact chart data
CategoryApps listed · last 12 complete months
Stores372
Bookings107
SEO102
Chat92
Reviews & Testimonials82
Shipping & Delivery81
Privacy & Security76
Buttons & Menus53
Content Services50
Analytics47
Engagement45
Image Effects45
Accounting43
Gallery38
Coupons & Loyalty37

Source: Wix-derived canonical tracked data. Window: last 12 complete months.

Category membership is a current snapshot. Historical listing charts do not prove that an App belonged to the category when it was listed.

Current portfolio structure

Developers

Understand canonical Developer portfolios, App assignment, category breadth, and preserved Review activity.

Generated Nov 7, 2026, 6:09 PM UTC

Total Developers
1,330
Zero-App
4
Single-App
1,005
Portfolio Developers
321
Apps assigned
3,642 of 3,642
Largest portfolio
211 Apps

Canonical Developer records can remain tracked even when no current canonical Apps are assigned.

Developer structure

Share of canonical Developers with zero, one, or multiple tracked Apps.

Wix-derived canonical tracked data
Developer structure

Developer structure: Zero Apps 4, 1 App 1,005, 2+ Apps 321.

Developers by portfolio size

Canonical Developers in the accepted 0, 1, 2–5, 6–10, 11–20, and 21+ App buckets.

Wix-derived canonical tracked data
Developers by portfolio size

1330 canonical Developers are represented across the six portfolio-size buckets.

View exact chart data
Portfolio sizeDevelopersShare of Developers
040.30%
11,00575.56%
2–522016.54%
6–10503.76%
11–20322.41%
21+191.43%

Source: Wix-derived canonical tracked data.

Apps per Developer

Exact observed frequency of current tracked App counts per canonical Developer.

Wix-derived canonical tracked data
Apps per Developer

Observed portfolio sizes account for 1330 canonical Developers.

View exact chart data
AppsDevelopers
04
11,005
2124
348
431
517
619
711
88
93
109
111
127
131
142
157
163
173
183
191
204
212
242
281
291
301
331
351
361
401
481
571
601
721
1201
1231
1591
2111

Source: Wix-derived canonical tracked data.

Apps represented by portfolio size

Tracked Apps assigned to Developers in each practical portfolio-size bucket.

Wix-derived canonical tracked data
Apps represented by portfolio size

3642 tracked Apps are assigned to canonical Developers.

View exact chart data
Portfolio sizeDevelopersTracked AppsShare of assigned Apps
0400%
11,0051,00527.59%
2–522060116.50%
6–105037210.21%
11–203249313.54%
21+191,17132.15%

Source: Wix-derived canonical tracked data.

App concentration by largest portfolios

Share of canonically assigned tracked Apps represented by the largest Developer portfolios.

Wix-derived canonical tracked data
App concentration by largest portfolios

Largest-portfolio concentration uses 3642 Apps assigned to canonical Developers.

View exact chart data
Largest portfoliosAssigned AppsShare of assigned Apps
Top 12115.79%
Top 568518.81%
Top 1092625.43%
Top 251,28835.37%

Source: Wix-derived canonical tracked data.

Largest Developer portfolios

Largest current canonical Developer portfolios by tracked App count.

Wix-derived canonical tracked data
Largest Developer portfolios

Largest 10 current Developer portfolios by tracked App count.

View portfolio details
DeveloperTrackedPublishedDelistedMain categoriesSubcategories
Certified Code 211 211 0 6 35
MarketPushApps 159 159 0 6 41
PurpleBear 123 123 0 6 43
PURPLE 120 118 2 6 36
Wix 72 69 3 6 34
TalkyTools 60 54 6 6 24
Builds By Luke 57 57 0 6 31
MakkPress Technologies 48 48 0 6 21
Smartarget 40 40 0 5 12
TinyLinks 36 36 0 6 16

Current tracked Apps include Published and Delisted Apps. Review details appear only when the AMI Review projection is available.

Subcategories represented per Developer

Distinct public subcategories across current canonical Apps.

Wix-derived canonical tracked data
Subcategories represented per Developer

114 Developers represent no subcategories; 1216 represent one or more.

View exact chart data
SubcategoriesDevelopers
0114
1923
2122
349
435
522
613
710
88
95
107
115
123
131
142
161
201
211
231
241
311
341
351
361
411
431

Source: Wix-derived canonical tracked data.

Main categories represented per Developer

Sibling subcategories contribute once to each main category.

Wix-derived canonical tracked data
Main categories represented per Developer

114 Developers represent no main categories; 1216 represent one or more.

View exact chart data
Main categoriesDevelopers
0114
1970
2115
370
426
520
615

Source: Wix-derived canonical tracked data.

Stored Reviews by portfolio size

Preserved Review activity assigned through canonical Apps to each Developer portfolio segment.

AMI preserved Review archive
AMI preserved Review analytics are temporarily unavailable.

AMI preserved Review analytics are temporarily unavailable.

Source: AMI preserved Review archive.

Portfolio size and category breadth describe current stored state. They do not reconstruct historical Developer portfolios or category membership.

Reviews

AMI preserved Review archive

Review Analytics is temporarily unavailable

The derived Review dataset is not ready. Please try again later.

Wix marketplace signals

Wix Promotion

Current marketplace promotion and placement signals observed for tracked Apps.

Tracked Apps
3,642
Known classification
3,642 · 100%
Promotion-bearing Apps
818
Highly Promoted Apps
22
Known no Promotion
2,824
Unknown classification
0

Promotion-bearing share: 22.46% · 818 of 3,642 Apps with known classification. Unknown is not known no Promotion. These are placement facts, not Wix endorsement of quality.

Current Promotion state

Composition uses all tracked Apps. Unknown classification is not known no Promotion.

Current Promotion state
  • Highly Promoted22
  • Promoted796
  • Known no Promotion2,824
  • Unknown0

4 rows. Composition uses all tracked Apps. Unknown classification is not known no Promotion.

View exact chart data
Current Promotion state
StateAppsShare of tracked Apps
Highly Promoted220.6%
Promoted79621.86%
Known no Promotion2,82477.54%
Unknown00%

Source: Wix marketplace signals. Current snapshot, not Promotion history.

Wix Promotion signal types

An App may have multiple signal types; these counts are not a partition of Promotion-bearing Apps.

Wix Promotion signal types

8 rows. An App may have multiple signal types; these counts are not a partition of Promotion-bearing Apps.

View exact chart data
Wix Promotion signal types
Signal typeDistinct Apps
Campaigns470
Recommendations270
Related-App placement131
Editorial picks37
Contextual placement29
Personalized placement20
Trending / popular19
Search suggestions2

Source: Wix marketplace signals. Current snapshot, not Promotion history.

Wix Promotion by Main category

All Main categories. Apps may belong to multiple nodes; each App counts once per node. Rates exclude Unknown Apps.

Wix Promotion by Main category

6 rows. All Main categories. Apps may belong to multiple nodes; each App counts once per node. Rates exclude Unknown Apps.

View exact chart data
Wix Promotion by Main category
Main categoryTracked AppsKnown AppsPromotion-bearing AppsPromotedHighly PromotedKnown no PromotionUnknownPromotion share / knownDistinct DevelopersDevelopers with normalized Promotion
Marketing5925921761697416029.73%295108
Communication5435431291236414023.76%29074
Media Content33833880773258023.67%16649
Ecommerce1,0381,0382392363799023.03%547148
Booking Events27327359563214021.61%14736
Design Elements6846841451432539021.2%25980

Source: Wix marketplace signals. Current snapshot, not Promotion history.

Wix Promotion by Developer portfolio size

Current canonical portfolios. 0 Apps without a canonical Developer are excluded. Zero known Apps gives an unavailable rate.

Wix Promotion by Developer portfolio size

6 rows. Current canonical portfolios. 0 Apps without a canonical Developer are excluded. Zero known Apps gives an unavailable rate.

View exact chart data
Wix Promotion by Developer portfolio size
Portfolio sizeTracked AppsKnown AppsPromotion-bearing AppsPromotedHighly PromotedKnown no PromotionUnknownPromotion share / knownDevelopersDevelopers with signal
00000000Unavailable40
11,0051,0052082008797020.7%1,005208
2–56016011701673431028.29%22086
6–1037237293921279025%5028
11–204934931371361356027.79%3217
21+1,1711,1712102019961017.93%1914

Source: Wix marketplace signals. Current snapshot, not Promotion history.

Developers with Promotion exposure

Ranked by promotion-bearing apps; minimum 0 known Apps. Sample sizes are shown; this is not a quality ranking.

Developers with Promotion exposure

10 rows. Ranked by promotion-bearing apps; minimum 0 known Apps. Sample sizes are shown; this is not a quality ranking.

View exact chart data
Developers with Promotion exposure
DeveloperTracked AppsKnown AppsPromotion-bearing AppsPromotedHighly PromotedKnown no PromotionUnknownPromotion share / knownPublic-safe Promotion typesPublic-safe Wix Collections
MarketPushApps15915942411117026.42%22
Wix72722720745037.5%11
PurpleBear12312322220101017.89%11
Certified Code2112111919019209%11
Smartarget40401818022045%11
Presto-Changeo2020171703085%11
Hullspark35351616019045.71%00
MakkPress Technologies48481616032033.33%00
Mango Digital1717161601094.12%11
ANTDIY1818151503083.33%00

Source: Wix marketplace signals. Current snapshot, not Promotion history.

Wix Promotion types & Collections

Concrete public-safe Wix Collections, grouped by the existing AMI classifier. This is a narrower observed subset of the normalized signals above. Hidden and internal Collection names are not exposed.

Apps and Developers by Wix Promotion type

Current public-safe Wix Collection memberships. Apps and Developers deduplicate within each row; rows may overlap. Type totals union child memberships, not the sum of children. Concentration uses Apps assigned to represented canonical Developers.

Apps and Developers by Wix Promotion type

Current public-safe Wix Collection memberships. Apps and Developers deduplicate within each row; rows may overlap. Type totals union child memberships, not the sum of children. Concentration uses Apps assigned to represented canonical Developers.

View exact data
Apps and Developers by Wix Promotion type
Wix Promotion typeAppsDevelopersPublished AppsDelisted AppsWix CollectionsDevelopers · 1 exposed AppDevelopers · 2+ exposed AppsApps / represented DeveloperTop 1 Developer shareTop 5 shareTop 10 share
Editorial picks3326330222433 / 26 · 1.275 / 33 · 15.2%12 / 33 · 36.4%17 / 33 · 51.5%
Recommendations0000000UnavailableUnavailableUnavailableUnavailable
Related-App placement0000000UnavailableUnavailableUnavailableUnavailable
Search suggestions0000000UnavailableUnavailableUnavailableUnavailable
Personalized placement2118210215321 / 18 · 1.172 / 21 · 9.5%8 / 21 · 38.1%13 / 21 · 61.9%
Trending / popular1313130213013 / 13 · 1.001 / 13 · 7.7%5 / 13 · 38.5%10 / 13 · 76.9%
Campaigns0000000UnavailableUnavailableUnavailableUnavailable
Contextual placement0000000UnavailableUnavailableUnavailableUnavailable
Wix Choicewix-choice · 25 Published / 0 Delisted25 Apps19 Developers
Team Picksstaff-picks · 8 Published / 0 Delisted8 Apps8 Developers

No qualifying public-safe Collections in this snapshot. This does not mean no normalized Promotion.

Elevate your business successpersonalized-list · 11 Published / 0 Delisted11 Apps9 Developers
Grow Your Online Storepersonalized-list-2 · 10 Published / 0 Delisted10 Apps10 Developers

No qualifying public-safe Collections in this snapshot. This does not mean no normalized Promotion.

No qualifying public-safe Collections in this snapshot. This does not mean no normalized Promotion.

Collections within Editorial picks

Current public-safe Wix Collection memberships. Apps and Developers deduplicate within each row; rows may overlap.

Collections within Editorial picks

Current public-safe Wix Collection memberships. Apps and Developers deduplicate within each row; rows may overlap.

View exact data
Collections within Editorial picks
Wix CollectionAppsDevelopersPublished AppsDelisted Apps
Wix Choice2519250
Team Picks8880

Marketplace Main Category: Booking Events

Current Marketplace taxonomy × current public-safe Collection membership. 273 tracked Apps · 147 Developers · 59 normalized Promotion-bearing Apps · 36 Developers with normalized exposure. Same-parent children deduplicate; cross-parent memberships overlap.

Marketplace Main Category: Booking Events

Current Marketplace taxonomy × current public-safe Collection membership. 273 tracked Apps · 147 Developers · 59 normalized Promotion-bearing Apps · 36 Developers with normalized exposure. Same-parent children deduplicate; cross-parent memberships overlap.

View exact data
Marketplace Main Category: Booking Events
Wix Promotion typeAppsDevelopersPublished AppsDelisted Apps
Editorial picks0000
Recommendations0000
Related-App placement0000
Search suggestions0000
Personalized placement2220
Trending / popular0000
Campaigns0000
Contextual placement0000

Promotion types represented per Developer

Exact observed breadth, not a score. Includes all canonical Developers, including zero-App portfolios. Zero means no observed public-safe membership, not confirmed absence of Promotion. 0 Developers have Apps with unknown classification.

Promotion types represented per Developer

Exact observed breadth, not a score. Includes all canonical Developers, including zero-App portfolios. Zero means no observed public-safe membership, not confirmed absence of Promotion. 0 Developers have Apps with unknown classification.

View exact data
Promotion types represented per Developer
Observed public-safe typesDevelopers
01,279
145
26

Wix Collections represented per Developer

Exact observed breadth, not a score. Includes all canonical Developers, including zero-App portfolios. Zero means no observed public-safe membership, not confirmed absence of Promotion. 0 Developers have Apps with unknown classification.

Wix Collections represented per Developer

Exact observed breadth, not a score. Includes all canonical Developers, including zero-App portfolios. Zero means no observed public-safe membership, not confirmed absence of Promotion. 0 Developers have Apps with unknown classification.

View exact data
Wix Collections represented per Developer
Observed public-safe CollectionsDevelopers
01,279
144
26
31

Developer portfolio size × Wix Promotion type

Exact shared current portfolio buckets. All normalized Promotion uses existing classification; a selected type uses only public-safe observed Collection memberships. Unknown is not known no Promotion.

Developer portfolio size × Wix Promotion type

Exact shared current portfolio buckets. All normalized Promotion uses existing classification; a selected type uses only public-safe observed Collection memberships. Unknown is not known no Promotion.

View exact data
Developer portfolio size × Wix Promotion type
Portfolio sizeApps representedDevelopers representedTracked AppsDevelopers in bucketNormalized Promotion-bearing AppsDevelopers with normalized exposure
0000400
12082081,0051,005208208
2–51708660122017086
6–109328372509328
11–20137174933213717
21+210141,1711921014

Promotion vs known no Promotion

Descriptive comparison of current groups. Unknown Apps are excluded from both groups.

SourceFactCurrent Promotion signalKnown no Promotion
Wix marketplace signalsTracked Apps8182,824
Wix marketplace signalsPublished / Delisted810 / 82,705 / 119
Official Wix feedbackApps with official Wix rating551 / 8181,070 / 2,824
Official Wix feedbackOfficial Wix rating (Review-count weighted)4.253.87
Official Wix feedbackOfficial Wix Review count110,81231,136
AMI preserved ReviewsStored ReviewsUnavailableUnavailable
AMI preserved ReviewsValid stored ratingsUnavailableUnavailable
AMI preserved ReviewsAverage stored ratingUnavailableUnavailable

AMI preserved Review comparison is unavailable. Wix Promotion and official Wix feedback remain available.

Observational, not causal. Current Promotion state does not establish when placement began or explain differences in Reviews or ratings. Official Wix feedback and AMI preserved Reviews are separate populations.

AMI Review Pattern · Current snapshot

AMI Review Analysis

Observable Review patterns across Apps and Developers, using preserved Review history.

Current Review Analysis is unavailable. Other Analytics sections remain independently available.

How AMI Review Analysis works

V3 describes observable patterns, not intent, authenticity, trust or quality. It does not determine whether a Review is fake or fraudulent.

Review-level evidence and App-level thresholds

Ordinary evidence uses PUBLISHED valid 5★ Reviews from the same Reviewer ID and the same canonical Developer, across distinct Apps within an inclusive maximum span of 7 days. Windows do not join by gap chaining. Each participating Review retains its highest qualifying cluster level.

Two different units, two different thresholds
LevelReview cluster · distinct AppsApp assessment · distinct matching Reviewers
No ordinary patternFewer than 2 Apps0–2 Reviewers
Suspicious2 Apps3–9 Reviewers
Very suspicious3–4 Apps10–19 Reviewers
Extreme5+ Apps20+ Reviewers

Example: one Reviewer leaves 5★ Reviews on 3 Apps from Developer X within 4 days. Participating Review evidence is Very suspicious. This alone does not give those Apps a Very suspicious badge: App levels depend on distinct matching Reviewers.

Reviews on App A in January 2025 and App B in January 2026 do not qualify together: the span exceeds 7 days.

Suspicious unpublished and incomplete coverage

An UNPUBLISHED valid 5★ Review provides separate suspicious-unpublished evidence; a 4★ Review does not. No ordinary temporal cluster is required. An App may have No ordinary pattern and suspicious-unpublished evidence, or both ordinary and unpublished evidence. Unpublished evidence never increases ordinary severity.

READY V3 is required for complete ordinary assessment. Pending, failed, stale and unsupported coverage is not No ordinary pattern. Observed positive unpublished evidence on a PENDING_COVERAGE App is a lower bound; missing evidence there is unknown. Stale evidence is not presented as current. Category and portfolio unpublished rates use READY Apps only.

Sources, chronology and interpretation limits

AMI Review Pattern uses preserved Review evidence and canonical Wix App/Developer identities. Wix Promotion and marketplace metadata are separate source families. Their current overlap does not establish a causal relationship. Category memberships overlap; each App counts once per category node.

This is a current snapshot, not historical Pattern-state growth. Review chronology cannot reconstruct historical badges. Historical V2 evidence is retained for provenance but excluded from current V3 analysis.

AMI does not infer Reviewer ownership or affiliation from names. No authoritative Reviewer-to-Developer-owner mapping exists in this model; no self-review counts are shown.