FME VAT Dual Pricing

Confused customers rarely become paying customers. When shoppers aren't sure whether the price they see includes VAT, they hesitate, compare elsewhere, or abandon their purchase altogether. The uncertainty is even greater for stores that serve both B2B and B2C customers or sell across regions like the EU and UK, where different buyers expect to see prices presented in different ways. VAT Dual Pricing solves this by automatically displaying VAT-inclusive and VAT-exclusive prices side by side across your store. Using your existing tax settings, the app calculates and displays both prices without requiring any manual input, so your pricing always stays accurate and up to date. Whether customers are browsing product pages, category pages, shop pages, or search results, they'll always see clear, transparent pricing exactly where they need it. You can customize the display to match your brand by customizing labels such as Incl. VAT and Excl. VAT, along with colors, layouts, font sizes, and price order. Want even more control? Show or hide the native price, enable dual pricing only on specific pages, and preview every change in real time before it goes live.