ElevenTrade Wholesale & B2B

Eleven Trade adds wholesale and B2B pricing to a store you already run, so trade buyers and retail shoppers can be served from the same catalog and the same storefront. Pricing groups define what trade customers pay - either a percentage off or a fixed discount. Buyers can be assigned by email, added in bulk, or matched automatically through membership badges. Once a wholesale customer is signed in, product pages show their assigned pricing along with a dedicated Add to Cart button, while retail visitors continue to see standard prices. Volume discounts can be layered on to reward larger order quantities, and pricing rules can be scoped to particular collections or categories where margins differ. Wholesale prices are recalculated on the server during checkout, which helps guard against discounts being altered in the browser or carried over after quantities are reduced. For merchants looking to grow their trade channel, the app includes a customizable application form that can be published on the storefront to capture new leads. Custom fields let you gather the details relevant to your business, and submitted applications can be reviewed, approved, and assigned to a pricing group.