FAQ & HowTo Blocks

Every small business gets the same few questions before anyone books: what it costs, how soon you can come, whether you cover the area. Answering them on the page is the cheapest sale you will ever make — as long as a search engine can also tell which answer belongs to which question. Add the block, choose questions or steps, and type them in your own words. On the page they become a real accordion: a button for each question, keyboard operable and correct to a screen reader, with an optional search box for long sets. In the page's code they become FAQPage JSON-LD built from the same words, so the page and the markup cannot drift apart. The panel shows you the markup before you publish. Switch a block to HowTo for numbered steps with a total time. Five questions a page are free for ever, structured data included. For local trades, clinics, studios and lettings, and for anyone writing instructions. What we will not tell you: correct markup does not guarantee a rich result. Google decides, and since 2023 it has shown FAQ rich results mainly for government and health sites. It is still read and still worth having. No example questions ship either: the answers have to be yours.