Lead Source

Lead Source helps you understand where your leads are coming from. Once connected to your site, form submissions can be tracked alongside their traffic source, the campaign that likely produced them and the page journey a visitor took before reaching out. The app is designed to work without requiring hidden fields, form changes or additional analytics setup. It's intended for site owners and marketers running ads on platforms like Google, Meta, LinkedIn, and Microsoft who want better visibility into which channels tend to produce leads. Setup is generally quick and straightforward, the app is designed to work across most forms and a free tier is available to get started. Typical capabilities include detecting source, campaign and ad click ID data associated with form submissions, showing the page journey a visitor took before converting. It automatically detects common traffic sources such as Google Ads, Meta Ads, LinkedIn, Microsoft, organic search, direct traffic and referrals. Lead Source provides a dashboard for further analysis with CSV export option as well. Installation does not require any custom code and no changes to existing forms are needed.